![]() It is truly amazing the number of companies out there who have an established logo and brand, but are unable to lay hands on a vector version of their logo. Even if you can’t place or use it any of the programs you use daily, get it and guard it! It can be reproduced at any size and mainting its clear, perfect resolution, it can be repurposed into any other file types needed for print or online usage, and it can contain the needed PMS spot color information needed for color separation to maintain your brand standards. Some sound advice: get the original, vector, fonts-turned-to-outlines version of your logo from the designer as soon as it is created and signed off on. The journey back from pixel to vector however is not an easy one, if possible at all. Any vector art can easily be converted to pixels (rasterized).
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